Twitter plans subscription with exclusive tweets for paying users
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For almost 15 years, Twitter has made it possible to post your own opinion in tweets and to read that of other users at any time. The company is now experimenting with the option of running a subscription business on the platform, among other things.
Twitter wants to test new functions to keep up with the competition from other platforms. This includes the possibility of making exclusive content or offers available to paying subscribers, as the short message service has now announced. The new subscription from Twitter should be called “Super Follows”. Recently, platforms such as Patreon or Substack have become more popular, where users can support authors or other creative people directly.
In addition to subscription, Twitter is also planning better filters
Apparently, Twitter would like to divide his new subscription into different areas of interest. In community groups, users should be able to get together according to their interests. In addition, Twitter would like to give you the opportunity to have aggressive or spam-spreading accounts automatically blocked for you on a trial basis. In the past few months, Twitter had already introduced new functions such as talk shows under the name “Spaces” and messages that disappear on their own under the name “Fleets”.
Twitter made the new announcements at an investor’s day. The service also promised to double its annual sales to 7.5 billion dollars (6.15 billion euros) by the end of 2023. The number of daily users that the service reaches with its advertising is expected to increase from 192 million to 315 million by then.
Also read: Twitter buys Revue – and thus creates a source of income for creators
New source of income for Twitter
New Twitter app? New Twitter app. ? pic.twitter.com/tzYvugR8tx
— Shihab (@JPEGuin) July 3, 2020
Twitter generates almost all of its revenue from advertising. This can be, for example, the possibility of getting tweets with product advertising for money in the timelines of the users. The ads are displayed in the web version and Twitter’s own app. That is why the company has switched to only naming the number of users that can be reached with advertising as a relevant variable. The service is also considering subscription business models. According to media reports, a paid version of the Tweetdeck app, which is geared towards professional users, could be introduced.
When presenting the latest quarterly figures, Twitter had already emphasized that the exile of ex-US President Donald Trump from the platform at the beginning of January had not slowed growth. That was feared because Trump was one of the most famous Twitter users with around 80 million subscribers. After the attack by his supporters on the US Capitol and his expressions of sympathy for the attackers, he was permanently banned from Twitter.
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