Twitter buys Revue – and thus creates a source of income for creators

Twitter buys Revue, a newsletter platform. Twitter wants to promote creative professionals. In fact, it creates new sources of income for creators on Twitter.  

Twitter buys revue: The social media platform officially announced this today .

Revue is a platform that specializes in newsletters. Strictly speaking, creators can create newsletters here and users can subscribe to them for a fee.

With the purchase, the newsletter service should become more visible on Twitter. Twitter creates a new source of income for itself, but also for content creators.

Twitter buys revue: that’s behind the deal

Twitter sees itself as a platform on which people exchange information about what is happening in the world. Authors and experts as well as individual users share their work in order to start meaningful discussions, write  Kayvon Beykpour, Product Lead at Twitter and Mike Park, VP of Publisher Products.

These long format writers and content curators are a valuable part of the discussion, and it is critical that we offer them new ways to create and share their content.

This is exactly what Revue should do with immediate effect. The newsletter service, which is now being integrated into Twitter, is intended to offer Twitter creators a new source of income.

Because the Revue newsletter can be monetized.

Revue: Earning money with newsletters

Revue is a Dutch newsletter service , similar to Mailchimp, where you can initially create free newsletters. Newsletters are a very effective way for content creators to spread their content to interested parties.

Bloggers send out newsletters as well as journalistic publications or companies. They are a great help for readers to find out more about content that interests them or to stay up to date on certain topics.

Creating newsletters on Revue is initially free and, if you can believe Roger Montti from Serach Engine Journal , much less complicated than on competing platforms.

Allegedly, it is much easier to write, edit, send out and monetize newsletters on Revue than on Mailchimp, Mailpoet, Sedgrid & Co.

Files can be easily copied into the newsletter and videos can be simply embedded via a link. An embed code is not required. But if you want, you can also earn money with Revue.

In December 2020 , Revue introduced the monetization option. Newsletter writers can start charging their subscribers for the newsletters.

Revue collects 5 percent of that. The rest stays with the newsletter authors.

Twitter doesn’t want to change anything about that for now. The newsletter platform is to be retained as an independent service. But Twitter wants to make it easier for users to share these newsletters prominently on their own platform.

How exactly, Twitter has not yet explained. But it should be integrated “seamlessly” into the application.

Twitter buys Revue: What does that mean for Twitter users?

Bloggers, journalists, media groups, authors and content creators of all kinds are of course already using Twitter to promote their work. In its simplest form, a blogger can simply post a tweet with a link to his article.

But so far you couldn’t earn money with it directly on Twitter. Revue will now change that. Because in addition to individual articles, authors can now also share their Revue newsletter on Twitter.

This gives them access to a larger audience, possibly more subscribers – and thus higher income from the Revue newsletter. It is conceivable that Twitter’s algorithm could particularly push this content.

But Twitter has already announced that Revue is just the beginning. Users, from content creators to entrepreneurs, could expect further monetization options on the platform in the future.