Short-term price increase on Netflix
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Netflix is still the most successful streaming provider worldwide. This is not least due to the good price-performance ratio – but now the top dog is increasing its prices.
The streaming division is steadily improving, recently also benefiting from the corona pandemic and the lockdowns in many places. The streaming of a wide range of films and series beautifies the time in their own four walls and provides plenty of variety. The American provider Netflix is still ahead of the game despite increasing competition . Now the platform is pulling up prices a little in the relatively short term.
Details on the price increase at Netflix
Netflix is getting more expensive in USA – but not for everyone. The base rate is excluded from the Netflix price increase; this will continue to cost 7.99 euros per month. This tariff includes streaming on one device, but neither in Ultra HD nor HD, but only in SD quality.
The other options, however, become more expensive for subscribers. The standard tariff will in future cost 12.99 instead of 11.99 euros per month, the premium tariff will in future be 17.99 instead of 15.99 euros per month. The former enables streaming on two devices at the same time including HD quality. In the premium package, four people can stream simultaneously in Ultra HD quality via one account.
When does the price increase apply?
The tariff changes came into force on Thursday (January 14th, 2021). New subscribers pay the increased prices directly. Existing customers with a standard or premium subscription will only feel the increase in the coming months. The reason for this is that such an increase must be informed at least 30 days in advance in order to give the customer the opportunity to cancel.
A Netflix spokesperson explains the step as follows: “We change prices from time to time in order to continue to invest in great entertainment and to constantly expand the portfolio of films and series.” It is important for the streaming provider to have a “continuously increasing Wert ”for users in USA. “In the past two years, in addition to international productions, we have massively increased our investments in English-speaking countries and brought more USA content to the screen – we will continue to expand this in 2021.”
The move to increase Netflix prices is not entirely surprising. Other streaming providers also raise their prices at regular intervals; The reason given is often an expansion of the offer and the quality assurance of the existing content. Only the short-term nature is a bit unusual. Just a few days earlier, Netflix announced that it would be adding a lot of new content this year – that could also have played a role.
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