In a report that Apple published on its official website, the Californian company is extremely satisfied with its range of digital services – and the record sales that it achieved in 2019. Last year was a “Landmark Year”, a milestone year, according to the technology giant. Four new services were presented with Apple Arcade, Apple TV +, Apple News + and Apple Card – and great successes continued to be celebrated with the App Store, Apple Music and iCloud. As usual, Apple did not reveal any sales details for most services. The company made an exception for the App Store.
App Store generates record profits
Between Christmas Eve and New Year’s Eve 2019, the App Store was able to achieve a profit of 1.42 billion dollars (the equivalent of about 1.2 billion euros), Apple explains in the report. The current start of the year was also particularly successful: on January 1, 2020, 386 million US dollars (around 347 million euros) were generated. Compared to New Year’s Day 2019, this results in a 20 percent increase in sales. This makes New Years Day 2020 the most successful day of all time for the App Store. “The App Store is the world’s safest, busiest app marketplace, with half a billion people visiting every week. It remains the safest place for users to find software, and gives developers of all sizes access to customers in 155 countries “said Apple. Since the launch of the App Store, developers have made a profit of 155 billion dollars (the equivalent of around 139.5 billion euros) – a quarter of this amount came about last year alone.Also interesting:Apple Watch 7 could get a blood glucose meter
Apple: Services are the second largest source of income
It is no wonder that Apple will increasingly focus on services in 2020 – i.e. the offer in the App Store as well as said services and the licensing business. As “heise online” reports, the services are Apple’s second largest source of income – only beaten by the business with the iPhones. Apple is planning a profit of 50 billion dollars (around 45 billion euros) in this division in the current fiscal year. In 2018, Apple CEO Tim Cook stated that the company already had over a quarter of a billion paying subscribers.